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200 words only: Are consumers better informed online than in physical market?

Researchers have identified different types of online adverstising and information formats, such as, banner ads, pop-up ads, Internet sponsorships, paid keyword search listings, advergames, and mobile advertising. Please share your opinion about how these information sources would help consumers make better decisions than in the physical market; or they would prevent consumers from making rational decisions.

200 words only

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