Information Technology (IT) refers to technologies used for processing, storing and transporting information. Information has become ubiquitous with the merging of trends in fast computers, wireless data and smartphone proliferation, GPS, social networking, digital marketing, cloud based computing and increasing digitization of everything. Organizations are able to store data about people, traffic, disease, conversation, power usage, shopping behavior, and nearly everything else. (See attached Ziff Davis, The Not so Distant Future of Big Data, White Paper, 2012) Think about it — Are you able to evaluate the role of IT within your organization? Would you consider IT as a major functional business area? How is IT innovation reshaping strategic choices at your place of work? (Alternatively, consider digital cameras.) Do you use or anticipate using data-driven analytics to help do your job better? Explain.