An introduction to your paper and to your company including a brief description

Module Title: INTRODUCTION TO STRATEGIC MANAGEMENT  Stage 2  Module Code: UGB202   Assessment 1   Code: UGB202CW1314SEM2    Weighting: 100% Assignment title: Introduction to Strategic Management Report (August 2014) Brief description: An individual assignment requiring the preparation of a report discussing the theoretical application of the strategic management process; including a variety of contextual examples for a specific firm of your choice; related to each strategic management process stage. Introduction and summary company profile  An introduction to your paper and to your company including a brief description of the firm and its position within the industry.     (Word limit: 300) Strategic Analysis  Outline the stages, steps and procedures in the strategic analysis part of the strategic management process; include pertinent examples from your chosen firm to highlight theoretical application. **NOTE: You do not need to actually carry out a fully applied strategic analysis but you should illustrate your theoretical based answer with some specific examples related to your chosen firm.       (Word limit: 850-1000) Strategy Formulation  For your chosen firm outline the stages, steps and processes involved in the formulation of business and corporate strategy as part of the strategic management process; include pertinent examples from your chosen firm to highlight theoretical application. **NOTE: You do not need to actually carry out a fully applied strategic formulation but you should illustrate your theoretical based answer with some specific examples related to your chosen firm.       (Word limit: 850-1000) Strategy Implementation  For your chosen firm outline the stages, steps and processes involved in the implementation of business or corporate strategy as part of the strategic management process; include pertinent examples from your chosen firm to highlight theoretical application. **NOTE: You do not need to actually carry out a fully applied strategic implementation but you should illustrate your theoretical based answer with some specific examples related to your chosen firm.       (Word limit: 850-1000) Conclusion     (Word limit: 200) Reference List (No Bibliography required)

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