BA470 Week 4 Assignment P’kolino Case Study Analysis

P’kolino Case Study Analysis Case studies are a great way to apply your new knowledge to a real world situation. This week you will read and interpret the P’kolino case study located in your textbook. Chapter Seven Case Study: P’kolino (pages 261 – 304). Case Study questions are on page 304. Write a 2-3 page paper. Address the following in your paper: Does the business plan tell a coherent and compelling story? If not, what would you change? Does the plan capture all of the learning that Antonio and JB have accumulated? If not, what would you change? What three questions do you think Antonio and JB need to answer through further planning before they launch the venture? Give a thorough explanation of each What are the three strongest aspects of the plan? Give a thorough explanation of each What areas need improvement? Provide a summary/concluding paragraph Grading Criteria Assignments Maximum Points Meets or exceeds established assignment criteria 40 Demonstrates an understanding of lesson concepts 20 Clearly presents well-reasoned ideas and concepts 30 Uses proper mechanics, punctuation, sentence structure, spelling, and APA formatting 10 Total 100

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