Prof. James Kelvin – Role and Impact of Social Media
September 10, 2020
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September 10, 2020
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Critical Thinking (MKG330)

Option 1: Consumer Learning

Select a product, either existing or from your ingenuity, and design an ad purporting to teach consumers how to use the product and explain its benefits/features. In a well-written, 3- to 4-page paper demonstrating CSU-Global standards, be sure to discuss the cues, or stimuli, represented in the ad.

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Answer the following questions:

  • What are the possible responses that could be elicited from viewing the ad? Define the potential reinforcement for a customer who purchases the product upon viewing the ad.
  • How can the company continue to add value to the customer experience even after the purchase is complete?

Refer to the figures in our chapter reading regarding Proctor & Gamble’s Febreze product for direction with this assignment.

Your paper should meet the following requirements:

  • 3-4 pages in length, not including title and reference pages
  • Formatted according to CSU-Global Guide to Writing and APA Requirements
  • Include at least 3 outside sources.  The CSU-Global Library is a good place to find these sources.

 

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