A survey involves asking a set of well designed
questions to a representative sample of people. The goal of the survey is
to test the ideas/hypotheses that arose from the earlier steps (e.g.
secondary data and group interviews) and to get quantitative data so we
can more reliably answer our questions. In this project, we will likely be
addressing issues such as reasons non-donors don’t donate and possible
ways to increase their likelihood to donate. Again, we will probably want
to focus on things that might differentially affect groups unlike the typical
donor population that are well represented in our class (e.g. young
people, new Australians, foreign residents).
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