Applying Strategic Concepts to Planning
In Chapter 5 of Good to Great, Collins (2001) draws on a famous essay by Isaiah Berlin to depict organizations and their leaders as either hedgehogs or foxes. Berlin’s analogy seeks to explain the differences between organizations that focus on pursuing many ends at once in a highly complex world (foxes) and those that simplify the world into a single concept that unifies and guides everything (hedgehogs). For this assignment, reread Chapter 5 with your own organization and its strategic planning process in mind.
Robert McNamara, Secretary of Defense for President Kennedy and President Lyndon Johnson, also served for a time as CEO of Ford Motor Company. He was renowned for requiring that all memos sent to him be one page or less. His view was that if a person could not state a position, provide evidence, and make a recommendation in one page, that person did not command the topic. While that standard of succinctness is not generally expected in this program, it is applied here as a good practice exercise. You may want to apply it in your own professional work.
For this assignment, your task is to address the following:
To complete this assignment, adhere to the following:
Submit your speech by Sunday of this week.
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Collins, J. (2001). Good to great: Why some companies make the leap and others don’t. New York, NY: Collins Business.