offender profiling 1June 27, 2020
Risman’s matrix of social structures of genderJune 27, 2020
You work for an international food and beverage company, and the
CEO of the company wants to introduce a new beverage product in the US
market for 2021. Your team is charged with the following tasks:
- Develop a new beverage product concept that can be brought to
market by 2021. The product should have broad appeal for the US
market (i.e., nothing illegal or distasteful).
- Present a five-year marketing plan to upper management that
includes a description of the product, a plan for where it will be sold,
a summary of the existing competition, and recommended promotion
strategies that can help to sustain sales volume and profits for several
- The CEO is especially concerned about the risks of a recession in
the next 2-3 years, so your plan should consider ways to make the new
product less susceptible to recession.
You should assemble a document that addresses each of these
components for the product launch. The points assigned to this project
are evenly divided among 5 components — product description,
competition summary, marketing and promotional strategies, recession
resilience, and presentation quality. So, you should allocate most of
your effort to the economic components of this analysis.
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