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Case Questions: NFL – Digital Distribution
- What is the NFL media group’s general strategic direction? What
are it’s key success drivers to date? What are some threats to its
- What is your preferred way of managing digital operations for a sports league – and managing traditional vs. new media channels?
- What are the advantages and disadvantages of (a) exclusive
distribution partnerships and (b) nonexclusive distribution
- When it comes to the wireless market, the NFL can work with
broadcasters (i.e., CBS, ESPN) and/or carriers (i.e., AT&T, Sprint,
etc.). What are the advantages and disadvantages of each?
- Which of the three strategic approaches described in the case
would you pursue? Does Roger Goodell’s revenue goals impact your
decision? How would you convince ownership this is the correct course of
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