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NFL case study

Case Questions: NFL – Digital Distribution

  1. What is the NFL media group’s general strategic direction? What are it’s key success drivers to date? What are some threats to its success?
  2. What is your preferred way of managing digital operations for a sports league – and managing traditional vs. new media channels?
  3. What are the advantages and disadvantages of (a) exclusive distribution partnerships and (b) nonexclusive distribution partnerships?
  4. When it comes to the wireless market, the NFL can work with broadcasters (i.e., CBS, ESPN) and/or carriers (i.e., AT&T, Sprint, etc.). What are the advantages and disadvantages of each?
  5. Which of the three strategic approaches described in the case would you pursue? Does Roger Goodell’s revenue goals impact your decision? How would you convince ownership this is the correct course of action?

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