stakeholder and coalition buildingJune 16, 2020
MBA – MARKETING – RED BULLJune 16, 2020
- Identify social entrepreneurs in the entertainment industry.
- Examine the role of social entrepreneurs and the benefits provided to society.
What is a Social Entrepreneur?
A social entrepreneur is a person who takes up a pressing social
issue and meets it with an innovative business idea that has the
potential to solve community-based problems. These individuals are
willing to take on the risk of a new business idea to create a positive
change in society through their initiatives and entrepreneurial skills.
The main goal of a social entrepreneur is not to earn a profit, but
rather to implement widespread improvements in society. However, a
social entrepreneur must still be financially savvy to succeed in his or
Read the following articles:
5 Celebrities Running Businesses That Give Back
Top 10 Celebrities Impacting the World Through Social Enterprise
After reading the articles above choose a social entrepreneur listed,
or another social entrepreneur of your choice in the entertainment
industry and answer the following questions:
- Who is the entrepreneur that you selected? What is their background, what social business have they started?
- Are there fundamental differences between a social vs. a for-profit entrepreneur?
- Are there fundamental differences in the people who go to work for a social startup versus a for profit startup?
- In the for-profit world, you keep score with sales revenue—how do you keep score in the not-for-profit world?
- How can social entrepreneurs attract talent when there aren’t high salaries and options?
- Why do prominent business people move into social entrepreneurship?
- What are the things that keep potential social entrepreneurs from succeeding to fulfilling their potential? What could government or society do to encourage more social entrepreneurship?
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