The new dynamics of the twenty first century direct to a new competitive environment in the pasture of tourism and hospitality industry. This situation drives the organizations, operates in the tourism and hospitality industry, to espouse new strategic marketing options and operational marketing process (Slattery, 2009). During the execution of the macro as well as micro analysis of the tourism and hospitality, the research find out that the macro environment of the tourism marketing includes demographic environment, natural environment, political environment, cultural environment, economic environment and technological environment