For this assignment, you will research the different ways that managers and leaders use communication to guide their organizations. Feel free to use the same organization you researched for the Unit V
January 7, 2021
a.Unequal-Equal Supervisors Hubert Johnson is aa. Unequal-Equal Supervisors Hubert Johnson is a department head. He has been with the company for 30 years and knows his way around quite well. He has two employees, Harriet Green and Neil White. Harriet has been with the company for 15 years and Neil has been with the company for six years. Harriet has always been cooperative, loyal, dependable, but not an especially good supervisor. Recently Hubert has noticed that Harriet has begun to “slip” in the performance of some of her duties. Neil, on the other hand is a very ambitious, energetic, and dependable supervisor who grasps problems quickly and easily. Hubert has to complete performance appraisals on both individuals annually. Ten months ago he did his appraising with a great deal of displeasure because he hated to face the unpleasantness of a negative performance appraisal review. As a result, he rated both the employees about the same. When a discussion about the ratings was conducted, both supervisors appeared to be satisfied with the rating they had received. Six months ago business began to fall off and a reduction in force was put into effect. This week, after a number of other people were laid off or demoted, it became necessary to move either Harriet Green or Neil White from the position of a supervisor to that of a worker until sales picked up. Hubert wants to keep Neil on the supervisor job, but on the basis of the appraisals there is no difference between the two. In the past when two employees had the same ratings, the person with the most seniority receives priority. Hubert must decide today what to do. Questions For Consideration 1. Hubert chose the most expedient way to deal with his perception of the unpleasant nature of performance appraisals. What perceptual distortions, if any, might have shaped his attitude? 2. How have the inaccurate performance ratings created more problems in the long-term than solutions in the short-term? 3. Discuss the challenges faced by HR management when significant staff cutbacks occur and how they should be addressed.
January 7, 2021
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TOPIC 1:. Derived and Fluctuating DemandThe characteristic of B2B markets that is most

TOPIC 1: . Derived and Fluctuating Demand

The characteristic of B2B markets that is most

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opposite of B2C markets is the concept of derived and fluctuating demand. These concepts explain why when consumer purchasing goes down, the effect on the economy is multiplied by all the transactions that occur throughout the channels. A slowdown in consumer spending is not good for the economy.Here are some examples of derived demand.

A good way to illustrate derived demand is to study the LeBron effect, the economic boost the basketball superstar LeBron James brought to his hometown of Cleveland, Ohio.

Can you think of another situation similar to the LeBron effect in which derived demand was created by something that happened in the external environment, something that caused other companies to sell their products to other businesses to meet new demand?

Another example, after 9/11, many people were concerned for their safety or their ability to survive during an attack. This prompted companies to market safety kits for home and auto. Most of these kits were compilations of existing products, but the derived demand for bandages, flashlights, etc. increased.


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